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What's On Tap

To keep up to date with the latest events, specials, and promotions, check out “On Tap.” Also available on your mobile device!


In Our Community

Southern Beverage is proud to give back to our community here in Mississippi. We give back in several ways including event sponsorship, donations, conservation, and volunteerism. Click the link to see some of the causes and events that Southern Beverage helps support.


About the Company

Southern Beverage Company, Incorporated has been an integral part of the Mississippi landscape since 1939. The company started in Jackson, Mississippi and now covers 6 major areas and services twenty counties in Central Mississippi.


What's On Tap

Keep up to date with the latest events, specials, and promotions in your town!

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Our Products

Browse the unusual, the new, vintage & craft beers that make you go mmmm, beer.

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In Our Community

Summertime means Shock Top Time!

Shock Top website logo

  Summer is officially here. To us summertime means Shock Top time!! While most beers go through a filtering process to remove yeast and proteins, Shock Top is left unfiltered as for a natural cloudiness. After a final quality check … Continue reading

Mississippi loves Goose Island

Goose Island Logo 6.14

  Goose Island Beer Co. keeps pumping out world class beer after world class beer. The buzz around this Chicago brewery is at an all time high. Here is their story for those who might not be familiar: Goose Island Story Below … Continue reading

St. Paddy’s Day Parade and After Parties

juke 2

  The St. Paddy’s Day Parade is always a great day in the city of Jackson! This year was definitely no different.   There’s always plenty of fun to be had all day and most of the night. We were … Continue reading

Mistletoe Marketplace 2013

Mistletoe Marketplace

Mistletoe Marketplace is one event that is very important to Southern Beverage. We want to thank the Junior League of Jackson for putting on such a great and charitable event. It seems as though every year it gets bigger and better, and this year was definitely no different. Continue reading

Jackson Restaurant Week Charity Reveal Party

Jxn Rest Week

We are very excited to be a sponsor of the 2013 Jackson Restaurant Week. What an awesome week for a great cause. We were also proud to participate in both the Charity Reveal Party and the VIP Party to help kick off Jackson Restaurant Week. Continue reading

Beer Dinners at Nick’s and Sal & Mookie’s


Southern Prohibition and Crooked Letter Brewing Company are two of Mississippi’s newest breweries. The two combined for two separate beer dinners at two separate venues. Continue reading

Top of the Hops Jackson Beer Festival 2013

top 6

July 27th 2013 was the 4th annual Top of the Hops Jackson Beer Festival at the Jackson Convention Complex. Southern Beverage was excited about showcasing our growing craft beer portfolio at the festival. Continue reading

Livingston Concert Series

Livingston Concert Series

On May 23rd the Season Kickoff Concert featuring Travis Tritt, Steel, Magnolia, and Samantha Landrum officially launched the beginning of the Livingston Concert Series. Continue reading

Blues by Starlight

Cover shot

The Fifth Annual Blues by Starlight was held at Highland Village on October 18. Blues by Starlight is The Boys & Girls Clubs of Central Mississippi’s largest fundraiser. Continue reading

Jackson Restaurant Week Kick-Off Party


On Wednesday, September 26, Southern Beverage had the privilege of being a sponsor of the Jackson Restaurant Week Kick-Off Party at the Mississippi Museum of Art. Several of the Jackson Metro Area’s best restaurants participated and featured many delicious dishes. Continue reading


Bud Light Platinum Stage 2

Fondren had a new attraction this Cinco de Mayo. Babalooza took over this hip Jackson neighborhood. Continue reading

Southern Beverage Eats!


We hope you all had a wonderful Jackson Restaurant and enjoyed lots of delicious local food. We sure did! Southern Beverage Company did our best to hit as many of the Jackson Area Restaurants as possible. Continue reading

Taste of MS

Taste of MS

Taste of Mississippi- A Benefit for Stewpot: Southern Beverage Company had the honor of participating at Taste of Mississippi at Highland Village Monday, March 26th. Continue reading

Zippity Doo Dah Weekend in Fondren

Clydesdale during Zippity Doo Dah

Southern Beverage Company was proud to present the Budweiser Clydesdale in conjunction with Zippity Doo Dah Weekend in Fondren. Continue reading

Wildlife Technical Services

Wildlife Technical Services, Inc. (WTSI) is a broad-based natural resource management consulting firm, headquartered in Vicksburg, Mississippi. Our company has, since 1989, maintained a multi-faceted management focus dealing primarily with issues related to wildlife, forestry, conservation easements, wetlands, and the environment.

In Our Community

Southern Beverage Company is proud to give back to our community here in Mississippi.  We give back in several ways including event sponsorship, donations, conservation, and volunteerism.  Here are just a few of the causes and events that Southern Beverage … Continue reading

Southern Beverage Co.

Brands We Offer

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Slowboat Wayward Son
Slowboat Dairy of a Madman
Slowboat Into The Mystic
Blue Pants Chocolate Oatmeal Porter
Blue Pants Oktoberfest
Blue Pants Pale Ale
Blue Pants Amber
Blue Pants IPA
Southern Tier Right O Way
Packaging Photographs 2010/2011
Packaging Photographs 2010/2011
Southern Tier Live
natchez bluff city
Ghost River Riverbank Red
Ghost River Golden
chandeleur brewing website
chandeleur brewing website
chandeleur brewing website
chandeleur brewing website
Tin Roof Rougarou
SoPro Hipster Breakfast
Tin Roof Turnrow
Covington Strawberry
Covington Pilsner
Covington Bayou Bock
Covington Kolsch
Covington IPA
Covington Fest Bier
Jack the Sipper
ofallon kite tail
Ofallon Zekes
Kona Big Wave
Tin Roof Watermelon
Ofallon Rager Red
Tin Roof Voodoo Bengal
Tin Roof Perfect Tin
Tin Roof Blonde
sopro ms fir ant
Crooked Letter Heffy
Crooked Letter Stabello
Crooked Letter Gipsy IPA
Crooked Letter Mystery Romp
Green Flash Rayon Vert
Green Flash Le Freak
Green Flash double stout
Green Flash Saison Diego
Green flash imperial
Green Flash Hop head Red
Green flash west coast ipa
Goose Island Pepe Nero
Goose Island Pere Jacques
Goose Island Matilda
Suzy B Single 2
Devil's Harvest Single 2
Schlafly pumpkin
Tallgrass Ethos
Tallgrass 8bit
Tallgrass Pub Ale
schlafly kolsch
schlafly pale ale
schlafly dry hopped APA
Widmer Pitch Black
Widmer BRRR
Imperial Nut Brown
Butt Head Bock
Hop Strike Black IPA
Goose Mild Winter
Goose IPA
Honker's Ale
Goose 312
Organic IPA
Lost Dog
Kudzu Porter
Freckle Belly
RedHook Late Harvest Bottle
RedHook ESB Bottle
RedHook Wit Bottle
Redhook Long Hammer IPA
Tallgrass Oasis
Velvet Rooster
Passione Bottle
Biere Pal
widmer dark saison
Widmer Hefeweizen Bottle
MHPink Lemonade Bottle
MHLimeade11_5oz BottlewR
MHMarg Bottle
Margaritaville Lemonade Bottle
Margaritaville Tea Bottle
Bacardi Sangria Dry Bottle
Wild Blue
Wild Red
Wild Black
Bacardi Strawberry Dry Bottle
Bacardi Raz Dry Bottle
Bacardi Mojito Dry Bottle
Bacardi Lemonade Dry Bottle
Shock Top Lemon Shandy Dry Bottle
Shock Top Raspberry Bottle
Shock Top WIPA Dry Bottle
Shock Top Pumpkin Dry Bottle
Shock Top End of World
Shock Top Apple
19th Hole Small
MUL Pomegranite Dry Bottle
O'Doul's Dry Bottle
O'Doul's Amber Dry Bottle
Rolling Rock Cold Bottle
Rock Light Dry Bottle
LandShark Dry Bottle
Michelob Dry Bottle
Michelob AmberBock Dry Bottle
Michelob Light Dry Bottle
MUL Amber Dry Bottle
MUL Dragon Peach Dry Bottle
MUL Lime Cactus Dry Bottle
Bud Ice Dry Bottle
King Cobra Bottle
Redbridge Dry Bottle
Czechvar Dry Bottle
Kirin Ichiban Dry Bottle
Beck's Sapphire
Bud Light Platinum Dry Bottle
Bud Chelada Dry Can
BL Chelada Dry Can
Busch Dry Bottle
Busch Light Dry Bottle
Natural Light Dry Bottle
Natural Ice Dry Bottle
Bud Dry Bottle
Bud Black Crown
Bud Select Dry Bottle
Select 55 Dry Bottle
BL Lime Dry Bottle